An opinion-editorial bylined by APA California Board member Hing Wong, AICP and published in the San Francisco Chronicle (published January 29, 2008) earned a PROTOS Award of Excellence from the Orange County Chapter of Public Relations Society of America. The op-ed entitled “Address Climate Change Through Land-Use” was part of a state-wide media relations program developed and executed by Porter Novelli on behalf of APA California. The media relations program targeted state and local policy makers as part of a strategic communications effort to position APA California as the “voice of smart planning” within the state.
Entered in the category of “Article for Consumer Publication: Written,” the APA California op-ed won recognition for its strategic messaging rooted in research insights and for the team’s ability to overcome media relations challenges to secure a high-caliber article placement. The annual PROTOS Awards honor public relations work from Orange County that exceeds professional standards.
The complete article can be viewed here.